Tag Archives: Sustainability Forum

AmCham Sustainability Forum: Urban Mobility & Sustainable Devices

AmCham Sustainability Forum: Urban Mobility & Sustainable Devices

Convening digitally for the latest AmCham Sustainability Forum, participants welcomed Kathrine Strøm, Development Manager, Transport & Urban Design at COWI and Jonas Bergersen, Social Impact Sales Lead Norway at Dell as session presenters.

As a prelude, Kristian Noll, senior at St. Olaf College in Minnesota, presented key findings from his research report Fueling the Green Transition: The Scope and Impact of Norwegian Environmental Policy in a Decade of Change. A former AmCham intern and recipient of St. Olaf’s Rand Scholar Award, Kristian became aware of the prevalence of sustainability as part of social and corporate discussions in Norway. He posed and answered the questions: “To what extent are civil and corporate attitudes toward environmental sustainability influenced by governmental policy” and “to what extent do these attitudes reflect a genuine commitment to sustainable practices?”

Presenters

Kathrine Strøm – Development Manager, Transport & Urban Design

Jonas Bergersen – Social Impact Sales Lead Norway

Kristian Noll – Department of Political Science (former AmCham Intern)

Oslo’s Paradigm Shift

Kathrine Strøm from COWI presented The Green Shift in Urban Mobility, focusing on their green city and green mobility strategy in collaboration with Oslo municipality. COWI is an international consulting group specializing in engineering, environmental science, and economics. On the consolidation of varied consulting expertise under one roof, Kathrine remarked that she “finds the synergy effects we can make between us very effective when it comes to making a more sustainable city.”

Strøm described how, in 2019, Oslo was named the European Environment capital, providing accelerated incentives for the municipality to pursue environmental action. With Oslo’s road traffic constituting approximately half of Co2 emissions in 2020, an apparent opportunity to reduce emissions lies in reducing of emissions through traffic. For the first time in Norway, a public body, namely Oslo’s municipality, is dismissing the time is money paradigm as it pertains to transportation, as the roads are no longer merely designed around cars but also non-motor-driven transportation.

In addition to the strategy and design of Oslo’s urban roads and spaces, Strøm presented a project where COWI contributed to a more sustainable construction site, where building was performed with electric digging machines on cable and battery, replacing diesel engines, which consequentially meant a less noisy building process to the benefit of construction workers and city dwellers. One unresolved aspect of the project was that not all materials used were emission-free, and some trees were removed due to an intricate process of planting on such fundaments. Taking learnings and inspiration from this project, all buildings and constructions sites in Oslo municipality shall be emission-free from 2025. The named initiatives have contributed to a healthier, safer, more beautiful city to live in and visit, with less emissions and a reduction of flooding hazards.

Design Innovations and Consumer Responsibility

Jonas Bergersen outlined the goals, strategies, and design behind Dell’s devices, including their work with sustainable materials and packaging innovation, noting the need to make products as repairable and interchangeable as possible. Dell develops, sells, repairs, and supports computers and related products and services and has adopted new innovations at each step. Notable is their sustainable approach to material usage, including reusing and reforming metals that may previously have been discarded, and utilizing airplane carbon fiber surplus production in their devices, as well as ocean-sourced plastics. The goal is that materials, where possible, are reclaimed and recycled, and will enter a closed-loop system to ensure longevity for the life span of their products.

In addition to the devices themselves, another aspect of sustainability is to reduce energy intensity both when being built and when in use. Although sustainable packaging is an important step on Dell’s quest for sustainable offerings, the device itself constitutes the most energy required and represents a higher carbon footprint, making the significance of the device’s life span an important aspect to communicate to users.

In addition to Dell’s own efforts, they rely on their partners to support their sustainable mission and have made it a priority to educate on the importance of taking sustainable steps. Bergersen was also adamant about the responsibility that we as consumers have to perform our own due diligence with suppliers when procuring devices.

On a corporate level, the selection and discarding of electrical equipment can help companies reach their own sustainability goals if opting for sustainably viable solutions. “Don’t only measure the last mile” Bergersen said in response to client requests for device delivery to their offices, for example by EV’s. Such an initiative is positive; however, it doesn’t take into consideration the entirety of the device’s production process.

To conclude, Bergersen shed light on the world’s vast data volume, namely data stored in clouds, which is forecast to increase exponentially by 2025. The storage requires energy currently generated from non-green production. Again, we as consumers and individuals can help reduce data volume by deleting unnecessary files from the cloud to contribute to more sustainable energy consumption.

About Sustainability Forum

Future success is dependent upon running a sustainable business – for people, the planet, and profit. Hence, AmCham brings select, cross-industry member company representatives together on an ongoing basis to discuss opportunities, facilitate open exchange and determine how AmCham members can best contribute to Norwegian and US sustainability agendas going forward.

Read more about our Sustainability Forum and please contact Margrethe.Harboe@amcham.no for interest in future meetings.

Recent Sustainability Forums

AmCham Sustainability Forum: Plastics & Aviation

AmCham’s latest Sustainability Forum, hosted by NHO, brought together members representing diverse industries to learn about the NHO’s newly launched single-use plastic products partnership and from Avinor on how Norway is ideally suited as an international test arena for zero and low-emission aircraft.

Read More »

AmCham Sustainability Forum: The Energy Transition and Standardization of ESG Disclosures

AmCham Sustainability Forum: The Energy Transition and Standardization of ESG Disclosures

A diverse, cross-industry member group joined digitally for our first Sustainability Forum meeting after the summer holidays. Welcoming Tore Eliassen, Head of Department Energy Markets & Technology at DNV and Varg Folkman, Associate at BCW, a passionate group discussed the current state and expected developments within the energy transition and ESG reporting.

Presenters

Tore Eliassen – Head of Department Energy Markets & Technology 

Varg Folkman  – Associate

The Trajectory Towards Net-Zero

DNV’s Tore Eliassen described how the energy transition is bringing unprecedented change for all industries in the lead up to 2030. A seasoned professional in the field of oil and gas, and most recently renewables and sustainability, Tore is, in sorts, in his own transition. He opened by affirming that individuals, corporations, and governments must act to reduce environmental impact; the very foundation of the energy shift.

His team at DNV sees that gas investments are robust and will continue to be the world’s primary energy supply for years ahead, but that the number of oil projects and portfolios are decreasing, opting instead for a focus on energy efficiency and investment in low-carbon infrastructure. Internally, this is represented by DNV’s merging of their Energy and Oil & Gas departments into Energy Systems.

"Future energy projects must be able to compete in a world with a higher carbon price, and sustainable practices must be an integral component of the corporate strategy."

Eliassen highlighted several solutions in the energy transition, one being improved efficiency – “a quiet hero,” increased electrification, the rapid growth of wind and solar energy and renewables. The hard-to-abate sectors will have to decarbonize and deploy carbon capture and storage, and green hydrogen is set to become more affordable. We will see data-driven optimization on cloud computing platforms to reduce the IT energy footprint and continue to see significant innovations in the maritime sector. The new normal for companies is the pathway to net-zero.

As it applies to Norway, Eliassen stated that the challenge now is “transforming the North Sea from an oil and gas wonder to also becoming a renewable energy hub for Europe.”

Standardizing the Standards

While integrating sustainable practices is crucial, so is being held accountable for their implementation and impact. To this end, Environmental, Social and Governance (ESG) reporting has a key role to play. A comprehensive set of reporting standards is crucial to equal comparison across companies and industries, but the current 600+ different standards are anything but easy to translate.

"Traditionally, all you've needed to do if you want a better ESG rating is change your rating provider."

Large discrepancies can be found when comparing ESG performance reports, which then calls into question their validity and relevance.

Efforts to standardize reporting metrics are being made. The Task Force on Climate Related Financial Disclosures (TCFD) was created by the Financial Stability Board, which assesses climate related systemic risk in the economy. The International Financial Reporting Standards Foundation (IFRS) foundation will launch the Sustainability Standards Board (SSB) at The United Nation’s Climate Change Conference COP26, and is likely to become “the gold standard” for ESG measuring. Five of the most widely used standards (GRI SASB, CDP, CDSB, and IIRC) are also combining efforts, guiding the IFRS when SSB launces.

There is, according to Varg Folkman, additional momentum moving towards standardized sets of rules, backed by EU’s Corporate Sustainability Reporting Directive. Of interest to attendees, Folkman highlighted that the trend appears to be towards mandatory reporting.

Looking forward, both Eliassen and Folkman stressed the significance of the IPCC report (Intergovernmental Panel on Climate Change) released in August 2021, and its reignition of sustainability urgency. The EU was also named as an important driver, building upon environmental policies over time with concrete measures such as the Green Deal and EU taxonomy.

Capture_BCW

About Sustainability Forum

Future success is dependent upon running a sustainable business – for people, planet, and profit. Hence, AmCham brings select, cross-industry member company representatives together on an ongoing basis to discuss opportunities, facilitate open exchange and determine how AmCham members can best contribute to Norwegian and US sustainability agendas going forward.

Read more about our Sustainability Forum and please contact Margrethe.Harboe@amcham.no for interest in future meetings.

AmCham Sustainability Forum: Ambition & Inevitable Change

AmCham Sustainability Forum: Ambition and Inevitable Change

Representatives from 15 AmCham member industries joined AmCham’s latest Sustainability Forum, as Founder and former CEO of OSM Aviation, Espen Høiby, and Per Hynne, Head of Public Affairs, Communication and Sustainability at Coca-Cola European Partners Norway, presented their companies’ respective groundbreaking initiatives. Both leaders within the respective aviation and food and beverage industries, Høiby and Hynne underscored the responsibility their companies have in their proactive approaches to sustainability.

Presenters

Espen Høiby – Founder & Former CEO

Per Hynne  – Head of Public Affairs, Communication and Sustainability

Sky-High Innovation

Espen Høiby, a former airline captain and management executive for Scandinavian Airlines (SAS), has led OSM Aviation’s vast growth over the past seven years. The company provides aviation training and crew management services and was founded with the intent of disrupting traditional industry inefficiencies. OSM Aviation’s flexible model has enabled their clients to cut costs while increasing flexibility for employees – in other words, a more sustainable model focused on business longevity and employee satisfaction.

Contrary to general assumptions, the aviation industry overall accounts for approximately 2.5% of global carbon dioxide emissions. These emissions, however, must be actively addressed with efforts to lessen impacts. A new modus operandi has been “long overdue” for the industry – a sentiment that, along with the pandemic, has acted as a catalyst for technological advancements.

“This past year’s dramatic effect on airlines cannot be overstated,” Høiby acknowledged. “However, when the world does return to more regular traveling patterns, airlines will need to respond to customers – led by demography, technologies, and consumer behavior and expectations.” The answer lies in the emergence of electrification.

Forecasting the future of aviation, Høiby addressed environmental scrutiny and focus, aircraft electrification, new business models and urban mobility. OSM Aviation’s purchase of 60 electric planes from Colorado-based Bye Aerospace is one step towards revolutionizing training for pilots. With these types of battery-driven planes, operating costs are one fifth of fuel-driven planes, carbon emissions during flight are zero, and noise pollution is greatly reduced. “In 10 years, the way we move around will be completely different to what we see today.”

Ambition as a Force for Change

Per Hynne opened by acknowledging the Sustainability Forum’s evolution since its inception in 2018, affirming that it serves as a unique platform for sharing cross-industry best practices and as an inspiration on sustainability-related topics.

Coca-Cola European Partners (CCEP) has dedicated mounting resources to their climate and sustainable impact strategy, working on system-wide solutions since 2011. When addressing sustainability, CCEP works within six pillars: drinks, packaging, society, water, climate, and supply chain. Over the course of 10 years, Hynne has seen a dramatic change within key initiatives. Today, the company is acting on its Action on Climate Now protocols launched in November 2020. Their vision is a path to net zero by 2040, measuredly cutting greenhouse gas emissions.

According to Hynne, large corporations need to be the ones driving change, as they have the resources and the capabilities to do so. Additionally, there must be incentives for leaders internally to promote sustainable practices. “What we see through the plans we have driven within sustainability over the last years is that ambitious targets are what drives the change.”

When assessing external value chains – including sourcing, packaging, equipment, customers, and communities – one finding is that 43% of emissions are derived from packaging, providing ample reason to explore optimized circular packaging solutions.

In 2018, The Coca-Cola Company launched the campaign Working Towards a World Without Waste. One way of reaching that goal is by collecting every single unit that enters the market, an area Norway excels through its depositing scheme. Drawing upon its strong brand, Coca-Cola has effectively replaced its bottle logos with the message “PANT MEG IGJEN” (deposit me again) on its 100% recycled bottles throughout Norway.

About Sustainability Forum

Future success is dependent upon running a sustainable business – for people, planet, and profit. Hence, AmCham brings select, cross-industry member company representatives together on an ongoing basis to discuss opportunities, facilitate open exchange and determine how AmCham members can best contribute to Norwegian and US sustainability agendas going forward.

Read more about our Sustainability Forum and please contact Margrethe.Harboe@amcham.no for interest in future meetings.

AmCham Sustainability Forum: Post-COVID Trends & Norwegian Solutions in the US

AmCham Sustainability Forum: Post-Covid Trends & Norwegian Solutions in the US

Focusing on evolving sustainable business trends, risks and opportunities, the first  Sustainability Forum of the year opened with Kruse Larsen Senior Advisor Anne Therese Gullberg. Thereafter, GIEK Senior Vice President of Clean Technologies Ute Borghardt demonstrated how Norwegian companies can increasingly export ground-breaking Norwegian environmental and renewable technologies to the US.

 

Presenters

Anne Therese Gullberg – Senior Advisor 

Ute Borghardt  – Senior Vice President of Clean Technologies

In Alliance for Green Recovery

Gullberg, a former researcher at the Center for International Climate Research (CICERO), opened the session by describing how the importance of sustainability had evolved since the outbreak of the pandemic. Focused measures for sustainability, such as The United Nations (UN) Sustainable Development Goals and The European Green Deal, have laid the foundation for applied sustainability across industries. The focus on sustainability has not lessened since the onset of the pandemic, but has rather acted as a catalyst for accelerating existing trends that include digitalization and a sharp increase in sustainable investments. Despite unprecedented uncertainty, politicians, businesses, trade unions and policymakers have gathered in an alliance for green recovery, calling for progressive global climate policies.

Gullberg went on to describe how sustainability has become an integral part of strategies and processes in both business and politics. In addition, the scope of sustainability is broad, encompassing nature, biodiversity, resource management, and a circular economy. Social sustainability and environmental justice are also high on the agenda, particularly in Europe and the US.

Another trend Gullberg presented was that regulations pertaining to sustainability are becoming increasingly detailed and ambitious, and less predictable, leading to an increased risk for businesses. Regulatory processes can, however, offer significant opportunities to contribute and impact. Gullberg emphasizing, “The rules of tomorrow are written today.”

 

Sustainability as a Competitive Advantage

In Norway, there is a national framework that facilitates foreign purchases of Norwegian capital goods and services. Norway’s Export Credit Agency is constituted by GIEK (The Norwegian Export Credit Guarantee Agency) and Export Credit Norway (ECN), whose overall mandate is to promote Norwegian exports.

To illustrate GIEK’s success in exporting Norwegian environmental technologies solutions to the US, Borghardt presented Asker-based Cambi ASA, which by utilizing thermal hydrolysis technology, turns sewage sludge and organic waste into energy, biogas, and products. This technology was purchased by both the Washington Suburban Sanatory Commission and the Neuse River Resource Facility in North Carolina. According to Borghardt, GIEK’s role as guarantor was vital for the realization of the project since the parties were dependent upon GIEK’s risk-capacity.

Borghardt went on to explain the framework within which GIEK operates, listing sector specific initiatives, global initiatives, and international requirements, in addition to their mandate as defined by The Ministry of Trade, Industry and Fisheries. Echoing Gullberg’s statement about increased focus on social sustainability, Borghardt also referenced GIEK’s focus on human and labor rights.

As part of due diligence, partnering companies are assessed by GIEK in accordance with a set of sustainable criteria. According to Borghardt, businesses are becoming increasingly aware that compliance with these criteria presents a competitive advantage in the marketplace and urges companies to strive for sustainable solutions.

The AmCham Sustainability Forum

Future success is dependent upon running a sustainable business – for people, planet, and profit. Hence, AmCham brings select, cross-industry member company representatives together on an ongoing basis to discuss opportunities, facilitate open exchange and determine how AmCham members can best contribute to Norwegian and US sustainability agendas going forward.

Read more about our Sustainability Forum and please contact Margrethe.Harboe@amcham.no for interest in future meetings.

AmCham Sustainability Forum: The Role of Business in Building Collaborative Solutions

AmCham Sustainability Forum: The Role of Business in Building Collaborative Solutions

AmCham Sustainability Forum participants gathered digitally for the latest edition of the forum, with Gard Special Adviser Kim Jefferies and Høyre Political Advisor Daniel Skjevik-Aasberg joining to address building collaborative sustainability solutions with the public sector, international institutions, youth, and environmental organizations.

Presenters

Kim Jefferies

Special Adviser

Daniel Skjevik-Aasberg

Political Advisor

Make It a Part of the Job – and Consider it a Part of Everyone’s Job

Jefferies, an American transplant who has played a critical role in Gard’s work with the UN Global Compact Action Platform for Sustainable Ocean Business, opened up the session by highlighting Gard’s sustainability work – both at the international and local levels.

 

Jefferies offered participants insights based on years of experience, including serving on the editorial board of the UN’s Ocean Opportunities Report.

 

“If you’re company is looking to get more involved, do some research and find out what the infrastructure is out there. For us, it’s been great to connect to the (UN) Action Platform for Sustainable Ocean Business – and the great thing is that they have additional platforms for other business sectors.”

 

Critical to success, Jeffries noted, is that companies cultivate a genuine culture of enthusiasm around sustainability. By connecting passion with expertise, companies can better engage in transnational sustainability initiatives.

A part of Gard's extensive sustainability work with UN Global Action Platform for Sustainable Ocean Business has included serving as one of the maritme representatives for the UN COVID-19 Task Force.

“One lesson we at Gard have learned is that its important to have expertise within the company, and you also need to reach into your organization and find those employees who are passionate about sustainability…and give them space and support. Make it a part of the job and consider it a part of everyone’s job.”

 

To conclude, Jeffries shifted her focus to Gard’s local, youth-focused sustainability initiatives such as Gard Our Oceans. For her, the dialogues and sense of community engagement fostered by such initiatives represent a valuable opportunity to learn from youth – lessons that can then be taken back to the company.

 

“Many of the young people we work with know a lot more about environmental practices and the importance of climate change than we do as adults, and we can learn a lot of them through initiatives such as Gard Our Oceans. In fact, this really gives me hope for the future.”

Make It a Part of the Job – and Consider it a Part of Everyone’s Job

Daniel Skjevik-Aasberg, who served recently as Unge Høyre’s First Vice President in addition to his role as political advisor for the party’s parliamentary committee for labor and social issues, followed Jeffries, drawing upon his 10 years of youth political experience to discuss issues such as private-public sustainability collaboration, engaging youth, and collaborating with environmental organizations.

 

To begin, Skjevik-Aasberg noted the importance of financing green innovation and climate friendly business projects, touting organizations such as Enova, Innovation Norway, and Nysnø for playing crucial roles in providing the partnerships and capital necessary to build a sustainable future.

 

“One of the most important measures we can take is to ensure enough capital for green investments on a long-term basis. That will help accelerate green innovation, particularly in terms of public-private projects, such as the Longship and Northern Lights projects, as well as the Tampen Hywind project with Equinor.”

 

He also noted the importance of working not just at the national level to develop public-private sustainability initiatives, noting that there is an abundance of collaborative opportunities at the municipal (kommune) and country (fylke) level.

From there, Skjevik-Aasberg discussed how businesses can better engage youth and environmental organizations, noting the truly incredible impact these stakeholders can have in concert with business.

 

“We love meetings!” he proclaimed, noting that inviting youth politicians and other youth groups to companies via meetings, “sustainability days,” and sustainability forums can spark engaging dialogues, raise awareness about corporate sustainability efforts, and even lay the foundation for collaborative projects.

 

Collaborative projects featured prominently in Skjevik-Aasberg’s tips for better engaging environmental organizations, where the expertise of environmental organizations and the technical competence of companies can come together to build scalable solutions with a lasting impact.

 

To conclude, Skjevik-Aasberg reminded forum participants of the tremendous influence companies, youth, and environmental organizations can have when they work together.

 

“Companies and the climate movement, when they combine forces, can greatly influence government policy…I think it’s better for businesses to use the engagement of environmentalists in a more constructive and productive way, developing new projects and furthering innovations.”

About the Sustainability Forum

Many AmCham companies have been on the sustainability journey for some time, while others are trying to find their way to a sustainable future. Though our members are represented through the full spectrum, we know that several are at the forefront within their respective industries.

Hence, AmCham brings select, cross-industry member company representatives together on a quarterly basis to discuss opportunities, share best practices and find out how AmCham members can play a role in the Norwegian sustainability agenda going forward. Read more about our Sustainability forum here, and please contact us for interest in future forums at amcham@amcham.no.

June AmCham Sustainability Forum: COVID-19 Implications

June AmCham Sustainability Forum: COVID-19 Implications

The June edition of the AmCham Sustainability Forum brought together BI’s Per Espen Stoknes and Rud Pedersen Public Affairs’ Gørill Husby Moore for a highly engaging, timely session on the effects of COVID-19 for corporate sustainability efforts. Stoknes and Husby Moore took participants through the rapidly evolving sustainability ecosystem – from public policy to investment – highlighting challenges, opportunities, and the heightened importance of cross-industry collaboration.

You can see a full recording of the forum in the video player on the right side of the screen.

Presenters

PES

Per Espen Stoknes – Associate Professor

GHM

Gørill Husby Moore – Partner

Towards Genuine Green Growth

Stoknes, who also serves as MDG’s first alternate representative to the Storting, took participants through the green vs. grey growth dichotomy, noting how important it is for companies to maximize green growth – the increase of economic activities/growth with a lower environmental impact. He took participants through several industry-specific cases, noting how COVID-19 has not impacted the development of green growth end-user innovations or ESG (Environmental, Social, Governance) investments. In fact, he argued, these are still “taking off” and were not “punctured by COVID.”

Stoknes noted the importance of achieving genuine green growth (GGG), defined as where the percent change in the ration of value creation to resource use exceeds five percent. He highlighted Denmark and Sweden as countries that have excelled in this area, while noting that both the US and Norway have room for improvement.

Key to achieving GGG, Stoknes added, are policies and financing that can facilitate the development and adoption of green innovations. A critical component of these efforts include the customer. When Stoknes was asked what companies should do when they embrace sustainability initiatives more readily their customers, he noted the importance of pulling, not just pushing, customers to embrace sustainable innovations.

In particular, Stoknes highlighted how AmCham member Tesla excelled in this area, noting that the company did not try to push customers to embrace the product – instead, their vehicles had pull.

“They’re cool. They’re a status object. Tesla’s product is not just more efficient or sustainable – it is better.”

Before heading off to the Storting for a debate, Stoknes reminded participants of the importance of making it simpler and more convenient to choose sustainable products, in addition to encouraging AmCham to “keep up the good work” in facilitating important sustainability dialogues between companies across industries.

Sustainability in Times of Crisis and Peril

Rud Pedersen’s Gørill Husby Moore then took over, guiding participants through the complexities of sustainable policy and communications, highlighting how they have evolved in response to COVID-19.

Drawing upon her background as a foreign correspondent in Africa and Mexico for publications such as Time Magazine, Husby Moore shared her insights with a global perspective. She noted that before the COVID-19 outbreak, companies were rapidly embracing the concept of the triple bottom line – people, planet, and profit – with some even embracing another “p” – purpose.

Like Stoknes before her, Husby Moore noted that COVID-19 did not diminish the importance of sustainability. In fact, it only enhanced the importance of acknowledging science, noting, “You cannot negotiate with the virus or climate change. And unlike the former, you cannot self-isolate from the latter.”

Therefore, businesses must act. In collaboration with a Brussels-based colleague, Husby Moore developed three key takeaways which she shared with forum participants:

“Commit to a zero-emission plan, anticipate new legislation and act proactively – and, lastly, do not let perfection get in the way of change. Many let the fear of greenwashing lead to green hushing. When it’s real action and real impact — not greenwashing — let’s end the green hushing!”

To conclude, Husby Moore encouraged participants to embrace transparency and build connections to people, letting them into the decision-making processes. Research has shown that trust in science, governments, and organization increases when there is transparency in these processes.

“Going forward, these same citizens – your customers and your employees – will expect the same transparency from the companies they buy from, partner with, and work for.”

The AmCham Sustainability Forum

Many AmCham companies have been on the sustainability journey for some time, while others are trying to find their way to a sustainable future. Though our members are represented through the full spectrum, we know that several are at the forefront within their respective industries.

Hence, AmCham brings select, cross-industry member company representatives together on a quarterly basis to discuss opportunities, share best practices and find out how AmCham members can play a role in the Norwegian sustainability agenda going forward. Read more about our Sustainability forum here, and please contact us for interest in future forums at amcham@amcham.no.

AmCham Sustainability Forum: Where Are You on the Corporate Sustainability Journey?

AmCham Sustainability Forum: Where Are You on the Corporate Sustainability Journey?

AmCham’s latest Sustainability Forum convened at Roche’s Oslo headquarters. Focusing on the corporate sustainability journey, the forum was kicked off by presentations from Roche Director of Public Affairs and Communications Hans Christian Hansson and ReputationInc Managing Partner Dennis Larsen, who discussed the diverse range of issues related to both communicating sustainability issues and better integrating sustainability practices across the entirety of a business.

Presenters

Hans Christian Hansson – Head of Public Affairs & Communications

Dennis 2

Dennis Larsen – Managing Partner

Sustainability at the Core

Drawing from his background as a foreign correspondent for NRK and an advisor for Prime Minister Erna Solberg, Hansson took forum participants through how Roche has put sustainability at the core of its business by making all of its employees ambassadors for sustainability and working hand-in-hand with both public and private sector stakeholders.

“From patients to governments, our stakeholders have extremely high expectations of us when it comes to sustainability. We can’t just talk the talk – we really need to walk the walk when it comes to these issues,” he remarked.

As the world’s largest biotech company, Hansson further noted that it was critical to have a deep local understanding when translating Roche’s global sustainability commitment across borders, a point he illustrated by discussing how different his native Northern Norway is from Basel, the Swiss city that plays home to Roche’s global headquarters.

“For us, it was very important to identify focus areas in Norway so that we could show our Norwegian stakeholders that we are a credible partner that shares key goals critical to the development of society,” he concluded.

Reputation Pitfalls and Rewards

Hansson was followed by ReputationInc Managing Partner Dennis Larsen, who discussed how companies can harness qualitative and quantitative analysis to build upon the “sustainability opportunity” by engaging stakeholders, building an influence-generating reputation, and leveraging that influence to drive transformational, systemic change.

“It’s critical to use strategic long-term thinking to engage the stakeholders that matter to us. If you want to reap the rewards of your reputation, you need to be bold and forward looking, actively engage with transparency, align your strategies across your business, and ensure you promote capable voices. Then you can truly drive change.”

Larsen then discussed how companies could avoid reputation pitfalls, noting the importance of finding the right communicative balance – neither under nor over communicating – and setting ambitious, yet realistic goals. This concept of balance carried over to his closing remarks – a stimulating exploration of how a lack of resources and competing priorities are the greatest barriers to change, and how leadership support is the greatest factor in transformational success.

The Sustainability Journey

At the conclusion of the presentations, forum participants then took part in dynamic roundtable discussion concerning the range of themes discussed by Hansson and Larsen.

“It is interesting how companies often look at developing country-specific sustainability and communication strategies, but then at the same time they reduce Europe to one big blob. By doing this, they lose the ability to leverage local insight to connect with a specific country,” noted one participant, who then argued for the importance of using quantitative and qualitative analysis to develop strategies tailormade for local stakeholders.

Another participant noted the crucial role of companies in driving change.

“We cannot survive without a sustainability focus, and it is interesting to be here and see how different companies and industries are looking at their global footprint and finding ways to contribute.”

The forum then ended, with participants noting their excitement for future meetings.

“Today truly delivered on my expectations – the presenters certainly provided a lot of food for thought,” concluded one participant.

The AmCham Sustainability Forum

Many AmCham companies have been on the sustainability journey for some time, while others are trying to find their way to a sustainable future. Though our members are represented through the full spectrum, we know that several are at the forefront within their respective industries.

Hence, AmCham brings select, cross-industry member company representatives together on a quarterly basis to discuss opportunities, share best practices and find out how AmCham members can play a role in the Norwegian sustainability agenda going forward. Read more about our Sustainability forum here, and please contact us for interest in future forums at amcham@amcham.no.

Forum Summary: AmCham Sustainability Forum – September 2019

Forum Summary: Q3 AmCham Sustainability Forum - September 2019

A Sustainable Role Model

AmCham Sustainability Forum participants gathered at Orkla’s Oslo headquarters for the Q3 edition of the forum, which included presentations from Orkla’s Ellen Behrens and Oslo Business Region’s Claire McAree. Attendees discussed how companies can develop innovative, future-oriented sustainability strategies, underlining the importance of leadership and talent recruitment in meeting sustainability challenges along the way.

Behrens, Orkla’s Vice President for Sustainability and Corporate Responsibility, opened the session with a presentation highlighting Orkla’s current sustainability strategy and how that strategy will continue to grow and evolve towards 2025. She drew attention to the fact that all Orkla units have individual sustainability managers capable of drawing upon their unique knowledge to develop sustainability strategies specifically tailored to their units.

Behrens then turned to the four pillars of Orkla’s sustainability platform: sustainable raw materials, sustainable packaging, health & wellness, and climate impact. She then discussed how Orkla will continue to ambitiously integrate these four pillars across the business over the next five years, a strategy that includes both making their existing portfolio more sustainable and launching exciting lines such as Klar, a series of sustainable household products.

Behrens was followed by Claire McAree, Senior Project Manager for the Oslo European Green Capital Business Program at Oslo Business Region, who discussed the importance of Oslo as a sustainable role model for urban economic ecosystems across the world. McAree, building off of Oslo Business Region’s 2019 Oslo State of City report (Link), highlighted how the city is quickly building a reputation for environmentally friendly business practices and noted the important role programs such as the European Green Capital Mentoring Program and their Industry Challenge program are playing in attracting green FDI to Oslo.

The Norwegian Sustainability Advantage

Inspired by Behrens’ and McAree’s presentations, participants then began the roundtable portion of the forum by discussing the “Norwegian sustainability advantage.” As a high-tech, knowledge-rich, and innovative country, forum participants agreed that Norway well-positioned to be a leader in tomorrow’s green economy. Attending leaders, however, argued that these good conditions alone are not enough to make a difference – corporate leaders, they noted, will need to act decisively. “You need to be bold and actually do something with sustainability,” said one participant, going on to conclude, “if you are not bold, you won’t solve sustainability challenges!”

Attendees concluded by shifting their focus from the boardroom to recruiting young talent, highlighting how a company’s “sustainability culture” can play a critical role in attracting and retaining promising young professionals. One participant added that, “Companies with strong sustainability profiles simply get a wider range of better qualified applicants, something I think connected to the fact that 60% of young professionals see contributing to society as the most desirable trait in a potential employer.”

About the AmCham Sustainability Forum

Many AmCham companies have been on the sustainability journey for some time, while others are trying to find their way to a sustainable future. Though our members are represented through the full spectrum, we know that several are at the forefront within their respective industries.

Hence, AmCham brings select, cross-industry member company representatives together on a quarterly basis to discuss opportunities, share best practices and find out how AmCham members can play a role in the Norwegian sustainability agenda going forward. Read more about our Sustainability forum here, and please contact us for interest in future forums.

Forum Summary: AmCham Sustainability Forum – May 2019

The Journey to a Sustainable Future

Participants gathered at AmCham’s offices for the Q2 edition of our Sustainability Forum. Featuring presentations from Philip Morris Norway’s Pia Prestmo and RCL Cruises’ Geir Kronbæck, the forum addressed the processes behind implementing sustainable business practices, highlighting the fact that sustainability is not a fixed goal, but rather a journey of continuous improvement, innovation, and strategic evolution.

Sustainability at PMI

Philip Morris Norway’s Manager of External Affairs Pia Prestmo kicked off the event with an engaging presentation covering PMI’s global sustainability transformation. Prestmo began by highlighting the cross-industry diversity in the room, noting how different industries have the ability to contribute to a diverse range of sustainability goals, noting specifically the UN’s 2017 Sustainability Development Goals (SDGs), a primary focus throughout PMI’s sustainability strategy.

For PMI, SDG #3, good health and well-being, and SDG #8, decent work and economic growth, were identified as core areas for PMI’s sustainability efforts.

Regarding SDG #8, Prestmo noted the efforts PMI has made in working to secure safe working conditions and equal pay for farmers and suppliers across the world through implementation of its Agricultural Labor Practices (ALP) program in 2011.

Prestmo noted SDG #3 as a critical area of focus for PMI, commenting on the significant role that PMI can play in moving nicotine users along the risk continuum from combustible tobacco products to less harmful, smoke-free products.

She then turned to public-private cooperation, highlighting how important it is for government officials, politicians, and regulatory bodies to include the business community in crafting solutions and drafting policy. “More often than not, the solutions for a wide range of sustainability issues lie with the business community, and it is important that public officials understand the innovation power our companies possess.”

​“More often than not, the solutions for a wide range of sustainability issues lie with the business community, and it is important that public officials understand the innovation power our companies possess.”

Pia Prestmo

Philip Morris Norway

"Seastainability": RCL’s Corporate Sustainability Journey Since 1992

RCL Cruises’ General Manager for the Nordics Geir Kronbæck followed Prestmo, leading participants through the company’s sustainability efforts, the bottom-line boosting effects of sustainable business practices, and RCL’s experience working with public officials and local communities on sustainability issues, noting the importance of a long-term approach to sustainability.

“As Norwegians, we often like to highlight the things which we do best – take cross-country skiing, for example. Sustainability isn’t like that, though. Even though people, cities, and countries are ‘competing’ to be the best or most sustainable, sustainability is about continuing to improve – there is no finish line,” he noted.

After taking member company participants through RCL’s approach to sustainability – one extending from ship design to HR strategy – Kronbæck, like Prestmo before him, emphasized the importance of public officials working in concert with businesses on sustainability issues.

Such dialogues, he noted, would help the government in creating regulatory platforms in line with available technology and adhering to feasible timeframes. He concluded by emphasizing the importance of predictable sustainability frameworks for the cruise industry, “Building a cruise ship is a considerable undertaking, and we cannot build them as fast as some politicians would like to change regulations.”

“As Norwegians, we often like to highlight the things which we do best – take cross-country skiing, for example. Sustainability isn’t like that, though. Even though people, cities, and countries are ‘competing’ to be the best or most sustainable, sustainability is about continuing to improve – there is no finish line.”

Geir Kronbæck

RCL Cruises

The Path Forward

After the conclusion of Kronbæck’s presentation, participants engaged in a roundtable discussion that complemented the themes brought up in both presentations. One participant highlighted the importance of understanding the connection between different types of emissions and understanding the linkages between them. Another noted the importance of increasing industry understanding amongst the public and making sure the business community works together to create sustainable frameworks that foster growth instead of hindering it.

About the AmCham Sustainability Forum

Many AmCham companies have been on the sustainability journey for some time, while others are trying to find their way to a sustainable future. Though our members are represented through the full spectrum, we know that several are at the forefront within their respective industries.

Hence, AmCham brings select, cross-industry member company representatives together on a quarterly basis to discuss opportunities, share best practices and find out how AmCham members can play a role in the Norwegian sustainability agenda going forward. Read more about our Sustainability forum here, and please contact us for interest in future forums.

Forum Summary: AmCham Sustainability Forum – February 2019

On February 26th, AmCham member representatives convened at McDonald’s downtown Oslo training center for this year’s first AmCham Sustainability Forum.

Combining a wide range of industries and backgrounds, forum participants engaged in a rapidly evolving discussion around the challenges and opportunities of sustainable operations in Norway, focusing particularly on regulatory complexities, innovation, and communications strategies.

More than just burgers and fries

When one thinks of
McDonald’s, thoughts naturally wander to the American classics that made the restaurant
a global household name. McDonald’s Hilde
Øverby
, however, made the case for adding another ingredient to the mix –
sustainability.

Noting the imminent release of McDonald’s Norway’s latest sustainability report, Øverby, Head of QA and CSR, started the forum off by discussing how McDonald’s has taken the environmental concerns of their customers and stakeholders to heart. The company has eagerly integrated sustainable practices across their substantial Norwegian and worldwide operations.

Øverby reminded participants, however, that sustainability is more than a buzzword and a growing array of quantifiable metrics. At its core, sustainability is about people.

As a reflection of their commitment to people, McDonald’s, the largest employer of youths in Norway, instituted their Grønn Utdanning Program in 2010. A partnership between McDonald’s, Felleskjøpet and Norges Bygdeungdomslag, the program encourages young Norwegians to seek careers in agriculture.

The systematic, long-term management and coordination of environmental, social, and economic principles to ensure responsible, ethical, and lasting business success.

Corporate sustainability as defined by AmCham Norway’s cross-industry Sustainability Forum.

Regulatory Cohesion and Predictability in Norway

After the
presentation from McDonald’s, forum participants launched into a discussion on
the challenges associated with leveraging sustainable practices into
sustainable brands – brands that resonate with the environmental concerns of
consumers and politicians.

The importance of
transparency in creating authentic public engagement was a primary focus in the
discussion on member company best practices, particularly the use of social
media in generating awareness around technological advancements and company
initiatives.

The conversation
then turned to common challenges in Norway. “Norway is sleeping, they want a lot
but they do not have the infrastructure to implement it,” said one participant,
referencing public official knowledge of industry-specific sustainable
technology. This sentiment quickly became a common thread throughout the
remainder of the discussion – participants agreed that the lack of regulatory
cohesion and predictability throughout municipalities in Norway had created
confusion among both consumers and politicians, in addition to making it
difficult to develop scalable, long-term sustainable strategies.

As a solution to this information asymmetry, participants concurred that more opportunities for interdisciplinary and cross-industry discussions between stakeholders – ideally creating a dialogue that can be utilized in the development of new regulatory regimes – are needed.

This forum included participants from BI Norwegian Business School, Circle K, Coca-Cola, Interimleder, McDonald’s, Mondelez, Orkla, Philip Morris International, Roche, Royal Caribbean Cruise Lines, Scandic, and Starbucks.

About

Many AmCham companies have been on the sustainability journey for some time, while others are trying to find their way to a sustainable future. Though our members are represented through the full specter, we know that several are at the forefront within their respective industries.

Hence, AmCham brings select, cross-industry member company
representatives together on a quarterly basis to discuss opportunities, share
best practices and find out how AmCham members can play a role in the Norwegian
sustainability agenda going forward. Please contact
us
for interest in future forums.