Nordmenn er aldri så sultne på hurtigmat og McDonald’s og deres norske franchisetagere solgte burger, brus og pommes frites i fjor for 2,02 milliarder kroner, en økning på 134 millioner kroner fra året før.
– Vi har hatt veldig hyggelig vekst de siste årene, og hadde ikke trodd vi skulle passere to milliarder i omsetning før neste år, sier en fornøyd McDonald’s-sjef Pia Martinsen Melbye.
Resultatet etter skatt endte på 97,2 millioner kroner, en saftig økning fra 62,3 millioner fra året før.
Den største enkeltendringen fra året før er effekten av de digitale betalingsautomatene som har blitt rullet ut i rundt halvparten av restaurantene.
– Vi ser jo at der vi har konvertert til betalingsautomater har vi også en høyere omsetning, sier Melbye.
I snitt bruker 70 prosent av kundene automatene for bestillinger, forklarer McDonald’s-toppen. Kjeden bruker 500 millioner kroner på opprustning av restaurantene, og i løpet av neste år skal nær samtlige utsalgssteder ha det nye bestillingssystemet.
On February 26th, AmCham member representatives convened at McDonald’s downtown Oslo training center for this year’s first AmCham Sustainability Forum.
Combining a wide range of industries and backgrounds, forum participants engaged in a rapidly evolving discussion around the challenges and opportunities of sustainable operations in Norway, focusing particularly on regulatory complexities, innovation, and communications strategies.
More than just burgers and fries
When one thinks of
McDonald’s, thoughts naturally wander to the American classics that made the restaurant
a global household name. McDonald’s Hilde
Øverby, however, made the case for adding another ingredient to the mix –
Noting the imminent release of McDonald’s Norway’s latest sustainability report, Øverby, Head of QA and CSR, started the forum off by discussing how McDonald’s has taken the environmental concerns of their customers and stakeholders to heart. The company has eagerly integrated sustainable practices across their substantial Norwegian and worldwide operations.
Øverby reminded participants, however, that sustainability is more than a buzzword and a growing array of quantifiable metrics. At its core, sustainability is about people.
As a reflection of their commitment to people, McDonald’s, the largest employer of youths in Norway, instituted their Grønn Utdanning Program in 2010. A partnership between McDonald’s, Felleskjøpet and Norges Bygdeungdomslag, the program encourages young Norwegians to seek careers in agriculture.
Regulatory Cohesion and Predictability in Norway
presentation from McDonald’s, forum participants launched into a discussion on
the challenges associated with leveraging sustainable practices into
sustainable brands – brands that resonate with the environmental concerns of
consumers and politicians.
The importance of
transparency in creating authentic public engagement was a primary focus in the
discussion on member company best practices, particularly the use of social
media in generating awareness around technological advancements and company
then turned to common challenges in Norway. “Norway is sleeping, they want a lot
but they do not have the infrastructure to implement it,” said one participant,
referencing public official knowledge of industry-specific sustainable
technology. This sentiment quickly became a common thread throughout the
remainder of the discussion – participants agreed that the lack of regulatory
cohesion and predictability throughout municipalities in Norway had created
confusion among both consumers and politicians, in addition to making it
difficult to develop scalable, long-term sustainable strategies.
As a solution to this information asymmetry, participants concurred that more opportunities for interdisciplinary and cross-industry discussions between stakeholders – ideally creating a dialogue that can be utilized in the development of new regulatory regimes – are needed.
This forum included participants from BI Norwegian Business School, Circle K, Coca-Cola, Interimleder, McDonald’s, Mondelez, Orkla, Philip Morris International, Roche, Royal Caribbean Cruise Lines, Scandic, and Starbucks.
Many AmCham companies have been on the sustainabilityjourney for some time, while others are trying to find their way to a sustainable future. Though our members are represented through the full specter, we know that several are at the forefront within their respective industries.
Hence, AmCham brings select, cross-industry member company
representatives together on a quarterly basis to discuss opportunities, share
best practices and find out how AmCham members can play a role in the Norwegian
sustainability agenda going forward. Please contact
us for interest in future forums.
AmCham has rounded off a successful debut year of the Mentorship Program, where mentors and mentees from eight Patron member businesses were paired across industries to exchange experiences and learn from each other.
Kristian Røkke, Akastor, and Benjamin Kuban, AmCham, at the first Mentorship Program common session.
AmCham Norway introduced the Mentorship Program in 2016 as Patron member benefit, aiming to promote inter-industry dialogue and to provide a platform where young professionals and experienced international leaders can share best practices and gain new perspectives.
The participating companies, all members of the Fortune 500 list, are McDonald’s, AIG, 3M, Citibank, Abbott, IBM, Google and MSD. All participants were therefore paired across from industries to add further substance to the learning experience.
“Direct employee feedback is a gift to any corporation. One of my reflections of this mentoring relationship was around how to harness that information and use it to make positive changes that will also benefit the bottom line,” former McDonald’s Norway Country Director, Lauren Cody said about the program.
Lasting from March 2016 until the end of the year, mentors and their mentees met over the course of eight planned sessions, discussing various themes related to leadership and insight into how to succeed in a top-level business environment.
“I really appreciated the opportunity to discuss career and personal goals with someone outside my own company. Additionally, it provided me with an objective view of various opportunities and values to consider as a whole,” Wenche Setsaas, the mentee representing Citibank said, at the final meeting for the 2016 program, hosted at Google’s offices in Oslo.
Asked to reflect on the Mentorship Program, both mentors and mentees concluded it was a highly enjoyable and educational experience- particularly as the program enabled two-way exchange of ideas.
“On a general note, I valued the opportunity to share my ideas, but also learned from my mentee and learnt about her organization,” Jan Grønbech, country manager of Google Norway, said.
“For me, the sessions were a helpful reminder of some of the frustrations, barriers, as well as motivations faced by talented people in large, complex organizations.
“It made me reflect more about what I can do as a leader within my own business to remove barriers and bring clarity about the why we are doing things in a certain way versus just talking about what we are all doing,” Cody explained when talking about her own experience as a mentor.
The final session, a plenum gathering discussing experiences and ideas for the Mentorship Program in 2017, also featured guest speaker Maalfrid Brath, Managing Director at Manpower Group Norway, who highlighted key employment points and trends.
Host of the closing session, Jan Grønbech, Google, giving a summery the 2016 Mentorship Program.
AmCham Norway is now in the planning-phase of the 2017 Mentorship Program and we are looking to increase the number of participating companies. Please contact us at Didrik.firstname.lastname@example.org for more information.
22 teams enjoyed a spirited competition and comradery at Losby Golf Club as we hosted our 16th annual golf tournament, with Patron member Sapa’s team eventually claiming the prestigious Søderstrøm Cup and round-way trip to the U.S., courtesy of United.
Warm-up: 22 teams gathered for the pre-tournament announcements.
A packed flight of 88 players worked their way through a tough 18-holes, with some added chances for individual prizes along the way – such as Closest to the Pin, Longest Drive and a Putting competition, before enjoying a well-prepared BBQ dinner and the awards ceremony.
The top seven places received prizes for their efforts, with Team Sapa narrowly edging Team Badger OS to claim the first prize through two strokes on the final nine, after both teams ended on an equal 61, 7 score. Team McDonald’s secured the third place.
Seven individual prizes were also awarded, as Kjell Nordby and James McGovern, both from the U.S. Embassy team, claimed two of the three Closest to the Pin prizes with Morten Haukedal from Team Global Blue, collecting the third.
Furthermore, August Karlseng, Team Elavon and Siri Jetzel, Team Google, won the Longest Drive competition for men and women respectively, before Barrie Kirk, team Badger OS and Brede Svarem from Team U.S. Embassy went head-to-head in the put-off competition.
Being the only two players to successfully read the green, Svarem and Kirk had the honor of concluding the last event of the day. In the increasingly heavy rain, Brede Svarem sunk his put and could consequently celebrate winning a dinner for ten people including free shuffle board time, courtesy of Hard Rock Café.
Focus: Brede Svarem from Team U.S. Embassy sunk this put to claim the put-off prize.
We would like to thank all participants and sponsors for their sportsmanship, enthusiasm and generosity as one of the country’s largest corporate golf tournaments would not be a reality without you.
In addition to this year’s lead sponsors, we would also like to thank our following partners for their generous product support:
Coca-Cola – Carlson Rezidor – Lockheed Martin – Losby Golf Club – Sapa – Grant Thornton – Frank Grønsund Agentur – Hard Rock Cafe Oslo – Hardanger Bestikk.
Team Badger OS
Closest to pin:
Hole six: Kjell Nordby (Team U.S. Embassy)
Hole eight: Kjell Nordby (Team Badger OS)
Hole 10: James McGovern (Team U.S. Embassy)
Men: August Karlseng (Team Elavon)
Women: Siri Jetzel (Team Google)
Brede Varem (Team U.S. Embassy)
Winners: Team United is handed the trophy by Jan Søderstrøm.