NEWS

In the Superbowl ad with Will Ferrell, the comedian punches his fist through Norway’s location in a globe of the world.  The ad took potshots at Norway because its number of electric vehicles (EVs) per capita exceeded those in the US. But GM, who sponsored the ad, warned that the US is coming: GM plans on 30 EV models in the US by 2025.

The fact is that Norway leads the world: 60% of new cars sold are EVs, compared with 2% in the US (Figure 1). How did they do it, and what can the rest of the world learn from Norway?

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