NEWS

Technology giants are planning a new industry “accord” to fight back against “deceptive artificial intelligence election content” that is threatening the integrity of major democratic elections across the world this year.

A draft Tech Accord, seen by POLITICO, showed technology companies want to work together to create tools like watermarks and detection techniques to spot, label and debunk “deepfake” AI-manipulated images and audio of public figures. The pledge also includes commitments to open up more about how the firms are fighting AI-generated disinformation on their platforms.

“We affirm that the protection of electoral integrity and public trust is a shared responsibility and a common good that transcends partisan interests and national borders,” the draft reads.

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