Starbucks Aims to Invade Nordic Region

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Starbucks Aims to Invade Nordic Region


Category: Food & Beverage

The company, criticized by analysts for slow growth in Europe, will open the first in a series of stand-alone stores in Norway’s biggest city, Oslo, next year and then expand to the streets and neighborhoods of Stockholm.

The Seattle company currently has eight stores in the Nordic region, mostly tucked into train stations and behind security gates at airports. In an effort
to find more customers and attract a more steady diet of repeat customers, it has signed a deal with a Norwegian firm—Umoe Restaurant Group—in hopes of building a far more robust network in some of the healthiest economies in the world.

Source: The Wall Street Journal

Published: May 21, 2024