NEWS

Director, Invest in Norway, North America at Innovation Norway, bridging the gap for large tech companies expanding into the Nordic Region.

The viral Super Bowl ad featuring Will Ferrell was more than a light-hearted promotion of GM’s electric vehicles (EVs). Rather, it foretold America’s imminent recommitment to sustainability.

It’s in the interest of all nations to pursue a more sustainable future. That’s why the Biden Administration is planning over $2 trillion in clean energy investment as it seeks to achieve net carbon neutrality by 2035.

Spending is not the primary metric by which sustainability is measured, though. The current administration has set a clear goal — reducing carbon emissions by 50% by 2030 — as its barometer for success.

In order to achieve such a sustainable future in less than a decade, American leaders are looking to nations such as Norway for guidance. As one of the world’s most sustainable countries, Norway’s implemented renewable energy in a truly sustainable way, going green without compromising good business.

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