As it grew from a small start-up with just one pollock catcher-processor to a company that today oversees a super-efficient fleet of six catcher-processors – fishing up and down the West coast from Oregon to Alaska – it took on the challenges of an unpredictable industry.
Back in the 1970s, the US. industry knew little about groundfish like Alaska pollock and Pacific whiting, and consequently labelled them as “trash fish.” Starting in the early 90’s, American Seafoods and other fishing companies were able to turn this underutilized resource into a valuable source of healthy protein by developing more efficient processing and state-of-the-art technology. In a relatively short period of time, an efficient and sustainable formula had been found, and American Seafoods used these strategies to become the company it is today: one of the largest harvester and at-sea processing companies in the world.
Source: Norwegian American Weekly
Published: April 10, 2013