Cxense, the global leader in real-time data management and personalization solutions, today announced it has entered into an agreement to purchase Ramp’s media business. The acquisition addresses the fast-growing video publishing, personalization, and recommendation sector, and drives Cxense forward into the billion-dollar, North American market.
Delivering personalized experiences online has become the new imperative for businesses to effectively engage consumers and increase their brand value, relevance, and digital revenue. The power of video is an essential element to engagement in today’s mobile- and online-driven world, and through this acquisition Cxense dramatically expands its market opportunity, with a strong focus on servicing the billion-dollar digital video advertising market in the United States.
Ramp’s SaaS-based video platform delivers a patented and comprehensive solution for indexing, tagging, search, and publishing of online video content. The platform features unique capabilities, which drive increased discovery, engagement, and monetization of premium video assets across hundreds of tier-one media sites in North America. Cxense will also make the Ramp video technology available globally, both to its existing customer base and to new clients.
Published: June 30, 2022