Longtime forum moderator Jennifer Vessels, CEO of Next Step, then took the lead by outlining observations and key findings from her intensive work with organizations and international business leaders through the shift to digital business. “In 2020 there was no rulebook on how to lead and change your business in the face of a pandemic. Companies who had digital transformation on the agenda for years suddenly had to adjust in a matter of hours,” noted Vessels.
With almost every business leader in Norway, the US and around the globe facing similar challenges, Vessels warmly embraces the radical shift in innovation and business transformation, noting however that not all things can be done or experienced the same virtually. “Don’t simply recreate physical experiences digitally, start with understanding customer needs today and in the future. Learn by doing – start small, learn, pivot, learn.”
Vessels and forum participants went on to discuss the importance of an empowered, communicative team – supported by a sound OKR framework – in achieving such profound adaptation.