Orkla, through its wholly-owned subsidiary Orkla Foods Sveridge, has agreed to acquire the breakfast cereal brand Havrefras from PepsiCo, as it aims to strengthen its healthy portfolio.
First launched in 1959, the Havrefras brand has been part of PepsiCo since the company’s acquisition of The Quaker Oats Company in 2001. Orkla currently distributes Havrefras products for PepsiCo in Norway, Sweden and Denmark.
The deal, which has been made for an undisclosed sum, concerns the purchase of the Havrefras brand including Rug Fras and Mini Fras but does not include any employees or production facilities.
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