As Capgemini’s Country Manager for Norway, Jens Middborg, notes, the benefits for cross-industry collaborations are twofold. “On a broader level, it’s for the greater good. We’re developing something outside of our own space, and, in the case of programs like the Techstars Energy Accelerator with Equinor and Kongsberg, we’re developing things that are innovative and more sustainable – things that generate positive change within our own industries and also for society as a whole.”
It was a sentiment echoed by his colleague, Capgemini Invent Norway Executive Vice President Gunnar Deinboll. “Collaboration is a way of accelerating innovation – it’s much faster than innovating alone. You get to be at the forefront of what’s happening, not only with leading companies but also with groundbreaking startups.”
Cross-industry collaboration reenergizes company culture, offering new perspectives, ideas, and approaches, according to Jens Festervoll, Equinor’s Corporate Liaison for Techstars.
“Through Techstars Energy we get to meet smaller, nimble and agile startups with the passion and drive to solve a challenge. For us, such cross-industry collaboration can be a bit of a cultural journey. To see how the culture of a startup and a big corporation blends together and shapes the way we work to find sustainable solutions for the future is truly energizing.”