U.S. companies typically are quiet during protests. Not this time.
Technology, banking, apparel and entertainment firms issued messages of support for those demonstrating against police treatment of black people.
“I am shocked by the number of executives who have spoken up for the first time,” said Kellie McElhaney, a professor at the Haas School of Business at UC Berkeley and founder of the Center for Equity, Gender and Leadership at the school.
What’s driving brands to speak out, she said, is the brutality of the video showing a police officer in Minneapolis putting his knees on the back of the neck of George Floyd, who died.
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