It has never been more important to get back to digital customer experience basics – to get absolute clarity on what truly matters, and what is getting in the way. A pandemic is no time for panic and chaos, and yet that is how many governments and organizations initially reacted to COVID-19. Poor planning, panic publishing, and things can quickly become a confusing mess.
Using the Top Tasks design framework, guest presenter Gerry McGovern is working with the WHO and governments to establish what really matters when it comes to COVID-19. To design an information architecture that helps both the public and professionals quickly and easily find what is most important to them. The approach is highly collaborative, with thousands of people involved from over 100 countries. It is an evidence-based, test-driven approach. Hear how clear and comprehensive information architecture and design approach combine to focus on what truly matters.
A Board Member of the US-based parent company of AmCham member Task Analytics, McGovern helps large organizations deliver a better digital customer experience. His commercial clients include Microsoft, Dropbox, Cisco, NetApp, VMware, and IBM. He has also consulted with the US, UK, EU, Dutch, Canadian, Norwegian, and Irish governments. A highly-regarded speaker, he has presented in 35 countries and has written seven books on digital customer experience.
AmCham Norway’s Digitalization Forum was initiated in 2016 in response to AmCham member company leaders’ need to better understand digital business environment challenges and opportunities. The series aims to foster confidence, inspire collaboration, and promote cross-industry dialogue. In light of ongoing COVID-19 considerations and virtual platform capabilities, we are pleased to also include members of AmChams Finland and Sweden in this tailored session. Join us!