During the COVID-19 crisis, BCW has held a number of insightful seminars on the art of communicating during crises, highlighting the need to truly connect to people. In today’s digital world, how can companies leverage communication to build personal connections with customers, stakeholders, and the general public?
As we emerge from this crisis, the way we communicate will forever be changed. We are seeing businesses shifting into recovery mode, which will require not just rebuilding but, in many cases, a transformation and very likely a digital one as well. At the customer level, people will fundamentally think, feel, and behave differently. We are seeing an uptake in ecommerce, increasing adoption of new technology, and a merger between physical and virtual interactions. We need to study consumer attitudes and behaviors to understand what is temporary and what will last – and how this will impact the way brands interact with them. With stakeholders, companies need to communicate their long-term visions and strategies effectively while forecasting business and societal realities in the short-term. In light of that, overall brand narrative and messaging may require calibration when it comes to engaging with the general public. At BCW, we are working closely with our clients to navigate the NOW and prepare for the NEXT. Rich insights, creativity and strategic communications will be essential to moving people and that is exactly what we do.