Rebuilding Brand America & the Power of Corporate Diplomacy

On May 20, AmCham Norway in partnership with fellow Nordic AmChams hosted a timely session for members and stakeholders on what it will take to restore trust in America’s brand abroad.

During the session, Allyson Stewart-Allen, an international business advisor and the Founder & CEO of International Marketing Partners, addressed what builds and erodes trust in a country’s brand, and how US company executives can function as Corporate Diplomats or “Brand Ambassadors” for the country.  Stewart-Allen then suggested ways to best integrate US corporate brands within Nordic business cultures. 

Full Session

Please view the full session, which includes how to measure equity in a country brand here.


Download Allyson Stewart-Allen’s presentation here.

Allyson Stewart-Allen – Founder & CEO, International Marketing Partners