Having spent the past five years focusing on digital campaigns, Arkedis shared his top six rules on digital budget spending and how to leverage each platform’s audience and forms of engagement, drawing upon examples from the 2020 Biden campaign.
Arekedis’ presentation was followed by an interactive Q&A with the Nordic AmCham Directors, focusing on the increasing importance of short video and completion rates, authenticity, regulatory impacts, and regional US-Europe-Nordic digital campaign variances.