The Now, the Next, the Future – Brand Communications in Times of Covid-19

While the Corona-crisis continues on throughout the world, with every region at a different point in the impact cycle, brands continue to struggle with how to market in these conditions and how to add value to their communities.  And it’s a struggle not for right now but also for how to come out of all of this.

Quo vadis, Brand Communications?

How do brands rethink their strategy to stay relevant in this new world?

What’s appropriate messaging now? How does it change by stakeholder?

How can we anticipate changes in consumer behavior?

What’s the right time to respond and then evolve to new messaging again?

This Tuesday, three of BCW’s most senior brand experts from Asia Pacific, Europe, and the US (Jim Joseph, Global President BCW, Joe Peng, MD Digital Innovation Group APAC, and Ed Green, MD Consumer Brand Marketing UK and EMEA) will share their POV, lessons learnt, and first-hand experience of how brand communication needs to adapt, to manage the now, navigate the next, and plan for the future.

If interested in attending , please email by 12:00 on Monday,  April 20.

April 21 @ 15:00
15:00 — 16:00 (1h)