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Press release: StrongPoint partners with Sunrise Technology

(Rælingen, Norway, February 10, 2020): StrongPoint (OSE: STRONG) today announces a partnership with Sunrise Technology, part of Kroger, the largest grocery retailer in America, where StrongPoint will serve as a preferred value-added technology re-seller with an initial focus on the Nordics and the Baltics. Sunrise Technology develops fully integrated technology solutions that bring retailers, shoppers and manufacturers into a common platform, based on a close collaboration with Microsoft. 

"We are proud to announce our partnership with Sunrise, leveraging the close collaboration with Microsoft, aiming at redefining the shopping experience for customers across the globe and to set a new standard for innovation in the industry. By bringing the Sunrise technology to the Nordics and the Baltics, we look forward to work with local retailers to reinvent the customer experience and to create new profit streams," says Jacob Tveraabak, Chief Executive Officer of StrongPoint. 

StrongPoint has entered into an agreement to serve as a preferred value-added re-seller for Sunrise Technology´ solutions, products and technology for retailers, with an initial focus on the Nordics and the Baltics. Sunrise Technology is a part of Kroger, the largest grocery retailer in America, and has a close collaboration with Microsoft. 

Sunrise Technology´s Retail as a Service (RaaS) product, powered by Microsoft Azure, offers a suite of capabilities to collect customer insights, enhance employee productivity, improve out-of-stocks, improve the customer experience, and allow for hyper personalization using proprietary technology including the EDGETM Shelf (Enhanced Display for Grocery Environment). 

"We look forward to work with Sunrise Technology and Microsoft in transforming the retail industry. With ever-increasing competition on a multitude of platforms and delivery options the retailers are facing major challenges. This partnership will bring new solutions for the retailer to stand out, sustain growth and spur productivity," says Julius Stulpinas, Senior Vice President Technology of StrongPoint.  

For additional information, please contact:
Jacob Tveraabak
CEO, StrongPoint ASA
Phone +47 90 82 13 70


About StrongPoint | www.strongpoint.com 
StrongPoint is driving productivity for European retailers by providing
innovative, integrated technology solutions for multi-channel retailing based on long-standing relationships with customers and partners. StrongPoint is also a leader in IBNS solutions for Cash-In-Transit (Cash Security), and Labels for customers in Norway and Sweden. StrongPoint offers best-in-class service and consultancy expertise through its team of 525 employees in Norway, Sweden, the Baltics, France, Germany, Belgium, Spain and Russia. StrongPoint is headquartered in Rælingen, Norway, and listed on the Oslo Stock Exchange
(ticker: STRONG). 


About Sunrise Technology | www.sunrisetechnology.com
Sunrise Technology delivers a fully integrated technology solutions that bring retailers, shoppers and manufacturers into a common platform. The company delivers a single platform that integrates seamlessly with existing systems, adding innovative data collection and shopper recognition technologies, predictive analytics and real time promotional programs that drive action, sale and revenue.


About Microsoft | www.microsoft.com 
Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.