As a tribute to the fans of Grieg, it makes sense to work closely with the Edvard Grieg Museum, Troldhaugen, and the Grieg Society. Orchestras, composers, and concert halls have honored us with great feedback. We wanted the music of Grieg to accompany every piece of chocolate. Inside every gift box you will find the musical notes for Grieg’s famous composition “Morgenstemning.”
Since we are a small Norwegian company, we need something for us to stand out. When we have looked at what other companies have done worldwide, a lot of good products are connected to the heroes and cultural stars of each country. Creating a product based on a cultural hero in Norway has proven advantageous, and we wanted to cooperate with the Edvard Grieg Museum to be sure that we honored Grieg the right way and had the right product text and imagery to make sure that we were not just another company trying to earn money of someone else’s name, ensuring a real tribute through the partnership with the museum.
Cross-promotion has also opened doors for us, including our launch in China with Viking Cruises and other partners such as Disney in the US.
The first chocolate we created was in partnership with the singer Aurora – the first product she has collaborated on that is not music.